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How we helped our clients plan, pivot and persevere

In response to Covid-19, we’ve had a few clients significantly change their operations—and in one case their product offering. Part of this work involved modifying the marketing strategy and tactics. Here are 5 initiatives we’ve had a hand in.

If you’re looking for measurable results from your marketing effort, here are eight reasons why, for the same cost, you’ll get better results faster with an outsourced marketing agency, than with a single in-house hire or consultant.

Marketing dos and don’ts to weather a crisis

Marketing is more important than ever and your continued viability could depend on your ability to adjust—not abandon—your strategy. Here are four dos and don’ts to keep you on track for effective and appropriate crisis communications.

Hop Skip Marketing named top Canadian B2B company

We are proud to announce that, for the second year in a row, Hop Skip Marketing has been named a top B2B company in Canada in the advertising and marketing category by B2B market research firm Clutch.

How does your 2020 marketing plan measure up?

As we look ahead to 2020, we’ve compiled a list of the top marketing trends we see supporting B2B growth in the new year. Like a B2B marketing scorecard, compare this list of tactics against your marketing plans for next year to see how they measure up.

How to choose the best keywords for your B2B website

Showing up in search results is crucial to the success and survival of your business. Essential to your search rank is choosing and using the right keywords. In this article, we’ll teach you everything you need to know about these critical words and phrases.

Why marketing should be part of your business plan for 2020

As you lay out your goals and budget for next year, ask yourself if you’ve properly accounted for a marketing strategy. Too often it’s one of the first line items slashed in a soft economy. The bottom line is a good marketing strategy will make you money. Take a closer look at how marketing works for B2B companies, and plan your forthcoming budgets accordingly.

The important number most small B2Bs aren’t tracking

If you want to stay in business, calculating your customer acquisition cost (CAC) is a good place to start. Tracking the cost to acquire a customer will help you understand the return on investment (ROI) of your marketing efforts, and give you the baseline data you need to improve. 

The importance of differentiation in your messaging 

Differentiation is the marketing strategy of differentiating your product or service from other competitors in the marketplace. Differentiation is crucial if you want to retain your customer base, generate repeat customers, or stay relevant over time—all of which are integral to your continued business success. Here’s how to differentiate your brand.

How to tell if your marketing is really working

Marketing can be complicated and costly if you don’t know what you should be doing. Fortunately, there are steps you can take that will give you a clear picture of what’s working and what’s not. Measuring the effectiveness of your marketing efforts through strategy, KPIs, and benchmarks will allow you to guide your marketing success moving forward.