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Boost Your B2B Business: 5 Essential Factors When Choosing an E-Commerce Platform

What's a game-changing marketing tool right now? Having the right e-commerce platform isn't just a convenience—it's a must. The right platform can streamline operations, strengthen client relationships, and propel your business to new heights. But with a sea of...

Reels, Really?

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries and we really like the results we’ve seen. First and foremost, reels have reach, meaning that a lot of people see them....

AI strategy in B2B marketing for SMEs in 2024: A pivotal year for SMEs

It’s a misconception that AI is only for large corporations. This myth stems from AI's early adoption phase when the technology was nascent, and its implementation required significant investment. But the technology has advanced and the barriers to entry are low. In...

Boost Your B2B Marketing Strategy: Emotional Marketing

Unlock the power of emotional marketing in your B2B strategy with our insightful infographic. In the fast-paced business world, individuals ultimately make decisions, each driven by emotions, even in the professional realm. Discover how tapping into the human side of...

Digital Support for Ontario Small Businesses

Digital Support for Ontario Small Businesses

All Posts, Digital Marketing

Help for small businesses: A resource guide for Ontarians Covid-19 hasn’t been easy on Ontario small businesses, but we recently heard about a new...

Has Google’s May 2020 Algorithm Update Affected Your Website

Has Google’s May 2020 Algorithm Update Affected Your Website

Digital Marketing

Google’s May 2020 core update: What it is and what you need to know To read the online responses, you’d think that Google did something...

How We Helped Clients Pivot During the Pandemic

How We Helped Clients Pivot During the Pandemic

Digital Marketing

Rising above the chaos in times of crisis: How we helped our B2B clients plan, pivot and persevere These are unprecedented times that have been...

Outsource Your Marketing

Outsource Your Marketing

Marketing Strategy

8 reasons why you should outsource your marketing You can change the brake pads on your car. You can give yourself a (decent) haircut. Heck, you can...

Marketing in Times of Crisis

Marketing in Times of Crisis

Lead Generation

Marketing in an emergency: Dos and don’ts to weather a crisis In a crisis, especially one as far-reaching as the current COVID-19 pandemic, it can...

Hop Skip Name Top B2B Agency by Clutch

Hop Skip Name Top B2B Agency by Clutch

Lead Generation

Hop Skip Marketing named top Canadian B2B company 2020 is shaping up to be a big year for marketing, from shoppable posts to VR integration. It’s...

Why Your SMB Needs an Integrated Marketing Strategy

Why Your SMB Needs an Integrated Marketing Strategy

Lead Generation

The secret sauce for SMB marketing Have you ever tried to bake a cake with just one ingredient? If you did, chances are you weren’t very successful....

Does Your 2020 Marketing Plan Measure Up

Does Your 2020 Marketing Plan Measure Up

Digital Marketing

What’s your B2B marketing score heading into 2020? With 2019 drawing to an end, our Hop Skip crew has been looking ahead to 2020 and talking about...

How to Find the Best Keywords

How to Find the Best Keywords

Digital Marketing

How keywords work—and how to choose the best for your business When was the last time you tried a new product or service without Googling it first?...