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We’re giving people–we even share our secret sauce.

Lead Generation

Leveraging Video for B2B Growth

Sales, awareness, education... With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps especially for B2B companies. The numbers don’t lie. A full 71% of B2B marketers used video—and that doesn’t include...

How to Get a Bigger Bang with Virtual Events in 2021

Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to connect with potential buyers. The COVID-19 crisis has made the traditional way of partaking in events—travelling, setting...

6 Marketing Trends to Watch for in 2021

Understanding and anticipating your customers’ desires is crucial to the health of your business. Reviewing customer history and feedback gets you part of the way there but to build a marketing strategy with precision, you’ll need to be able to predict market trends....

How Marketing Can Help You Future-Proof Your Business

Growth takes planning. For small- or medium-sized businesses, future-proofing can take a backseat to more imminent concerns, but ignoring the long-term health and relevance of your business is a grave mistake. Failure to anticipate trends, ignoring the warning signs,...

How to Get a Bigger Bang with Virtual Events in 2021

How to Get a Bigger Bang with Virtual Events in 2021

All Posts, Digital Marketing, Lead Generation, Marketing Strategy

Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to...

Measuring B2B Marketing Performance

Measuring B2B Marketing Performance

All Posts, Lead Generation

ROI: What is it and how to calculate it. What metrics are you using to measure marketing performance? Are you tracking return on investment...

Marketing in Times of Crisis

Marketing in Times of Crisis

Lead Generation

Marketing in an emergency: Dos and don’ts to weather a crisis In a crisis, especially one as far-reaching as the current COVID-19 pandemic, it can...

Hop Skip Name Top B2B Agency by Clutch

Hop Skip Name Top B2B Agency by Clutch

Lead Generation

Hop Skip Marketing named top Canadian B2B company 2020 is shaping up to be a big year for marketing, from shoppable posts to VR integration. It’s...

Why Your SMB Needs an Integrated Marketing Strategy

Why Your SMB Needs an Integrated Marketing Strategy

Lead Generation

The secret sauce for SMB marketing Have you ever tried to bake a cake with just one ingredient? If you did, chances are you weren’t very successful....

Budget for Your Marketing Strategy

Budget for Your Marketing Strategy

Lead Generation

Why you need to budget for a marketing strategy As another year draws to a close, it’s time for businesses to get into planning mode. As you set...

Hop Skip Makes Clutch.co List as Top Marketing and Advertising Agency

Hop Skip Makes Clutch.co List as Top Marketing and Advertising Agency

Lead Generation

Hop Skip makes Clutch.co list as top marketing and advertising agency At Hop Skip Marketing we’re not just a digital marketing agency, we’re a...

Want More Leads Try Sales and Marketing Alignment

Want More Leads Try Sales and Marketing Alignment

Lead Generation

Want more leads? Try sales and marketing alignment To be successful in business, you must understand the buyers’ journey—that is, the steps a...