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Lead Generation

What’s hot in 2022: A look at what’s trending in B2B marketing

After nearly two years of disruption due to COVID-19, 2022 promises a return to some staple marketing strategies alongside new, pandemic-inspired approaches. Looking ahead, these are the trends in B2B marketing we’re forecasting for the coming year. Content marketing...

A recipe for success: How to create a winning marketing campaign

When it comes to marketing, budget does not equal success. If it did, every Super Bowl ad we’ve ever seen would be a touchdown. (Spoiler: They’re not, and we can think of a few stinkers to prove it.) While success can be measured in many different ways, the best...

Social series: Primer on Twitter for business

Welcome to our fifth and final installment in our social series. Last, but not least, we discuss Twitter and how to make the most of this platform for your B2B content marketing strategy. Twitter turned 15 years old in 2021 and aside from its longevity, what stands...

Social series: Primer on LinkedIn for businesses and business professionals

When people think of social apps for business, LinkedIn is typically the first one that comes to mind—and for good reason. There are 55 million companies on LinkedIn making it one of the most popular places to network with consumers, B2B prospects, and potential...

The 4 branches of SEO and how it can make a difference for your business

The 4 branches of SEO and how it can make a difference for your business

All Posts, Digital Marketing, Lead Generation, Marketing Strategy

These days, most of our clients know that SEO stands for search engine optimization and that it has something to do with their websites, but deep...

How to Get a Bigger Bang with Virtual Events in 2021

How to Get a Bigger Bang with Virtual Events in 2021

All Posts, Digital Marketing, Lead Generation, Marketing Strategy

Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to...

Measuring B2B Marketing Performance

Measuring B2B Marketing Performance

All Posts, Lead Generation

ROI: What is it and how to calculate it. What metrics are you using to measure marketing performance? Are you tracking return on investment...

Marketing in Times of Crisis

Marketing in Times of Crisis

Lead Generation

Marketing in an emergency: Dos and don’ts to weather a crisis In a crisis, especially one as far-reaching as the current COVID-19 pandemic, it can...

Hop Skip Name Top B2B Agency by Clutch

Hop Skip Name Top B2B Agency by Clutch

Lead Generation

Hop Skip Marketing named top Canadian B2B company 2020 is shaping up to be a big year for marketing, from shoppable posts to VR integration. It’s...

Why Your SMB Needs an Integrated Marketing Strategy

Why Your SMB Needs an Integrated Marketing Strategy

Lead Generation

The secret sauce for SMB marketing Have you ever tried to bake a cake with just one ingredient? If you did, chances are you weren’t very successful....

Budget for Your Marketing Strategy

Budget for Your Marketing Strategy

Lead Generation

Why you need to budget for a marketing strategy As another year draws to a close, it’s time for businesses to get into planning mode. As you set...

Hop Skip Makes Clutch.co List as Top Marketing and Advertising Agency

Hop Skip Makes Clutch.co List as Top Marketing and Advertising Agency

Lead Generation

Hop Skip makes Clutch.co list as top marketing and advertising agency At Hop Skip Marketing we’re not just a digital marketing agency, we’re a...

Want More Leads Try Sales and Marketing Alignment

Want More Leads Try Sales and Marketing Alignment

Lead Generation

Want more leads? Try sales and marketing alignment To be successful in business, you must understand the buyers’ journey—that is, the steps a...