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Brand

Measuring B2B Marketing Performance

ROI: What is it and how to calculate it. What metrics are you using to measure marketing performance? Are you tracking return on investment (ROI)? Marketing is a revenue-generating function, so it’s critical to understand how well it’s contributing, and on a...

Move Over COVID-19 — It’s Time for Some Sunshine

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what...

Digital Support for Ontario Small Businesses

Help for small businesses: A resource guide for Ontarians Covid-19 hasn’t been easy on Ontario small businesses, but we recently heard about a new initiative called Digital Main Street that will be useful to many of you who could...

Has Google’s May 2020 Algorithm Update Affected Your Website

Google’s May 2020 core update: What it is and what you need to know To read the online responses, you’d think that Google did something unprecedented when they released their core update in early May. The truth is, the search giant updates their algorithm every few...

Move Over COVID-19 — It’s Time for Some Sunshine

All Posts, Brand, Digital Marketing

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some...