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Marketing Strategy

Here’s how to align your sales and marketing teams – and why you should

It’s easy to imagine that you need a sales team or a marketing team. After all, both work towards generating leads and making sales. The truth is, both departments are crucial to your business and you can boost their success rate dramatically by making sure they’re...

It’s showtime: A creative–and cautious–return to B2B trade shows

Trade shows are a smart, strategic marketing tactic for many B2B companies. They’re an effective way to build brand awareness, engage customers, nurture leads, and drive sales. Over the course of the pandemic, trade shows have gone virtual or hybrid, but these “pale...

TikTok: How B2B brands can leverage the platform

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with consumers. But is it right for your brand? TikTok is a video-based social media platform, originating in China, and...

What’s hot in 2022: A look at what’s trending in B2B marketing

After nearly two years of disruption due to COVID-19, 2022 promises a return to some staple marketing strategies alongside new, pandemic-inspired approaches. Looking ahead, these are the trends in B2B marketing we’re forecasting for the coming year. Content marketing...