+ Marketing function design
+ Improve measurement & KPIs
+ Marketing + sales alignment
+ Buyer journey
+ Competitor audit + re-positioning
+ Answer critical marketing questions
+ Strategic planning for a launch
+ Adopt new marketing technology
+ Content planning
+ Buyer personas
some of the ways our consultants help businesses like yours
Need a practical marketing partner to resolve a business problem?
You’ve come to the right place. Our marketers deliver clear, insightful strategies that will help you make your next big move. We’ll leverage your team’s ideas and history, fill in the gaps, and deliver a practical strategy your team can run with.
marketing consulting
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You work directly with seasoned B2B marketers (our most junior team member has 12 years' experience). Our GTA-based consulting team brings perspective from manufacturing, financial services, technology, and design, breaking through industry tunnel vision and avoiding copycat strategies. We stay engaged as advisors, project leaders, or hands-on partners—no agency overhead.
Senior Cross-Industry Expertise
Strategies that collect dust? Not here. Because our team does execution and strategy, every recommendation is designed to work in the real world. Whether you're selecting marketing technology, refining B2B positioning, or optimizing lead generation, you get actionable solutions with measurable outcomes and execution expertise.
Solutions Built for Implementation
We solve marketing problems by understanding the people behind them. Through empathy-driven workshops, we uncover the real friction in your operations, customer experience, or market positioning. Our solutions are grounded in how your team actually works and customers behave, not what looks good on paper.
Human-Centered Problem-Solving
We start by understanding your specific marketing challenge or business question. Through collaborative discovery sessions and stakeholder conversations, we diagnose what's holding you back—unclear positioning, technology gaps, execution bottlenecks—and identify the root issue before jumping to solutions.
Discovery & Deep-Dive
How We Work With You
(A collaborative process that drives real results)
We start with stakeholder interviews, data review, and collaborative workshops to understand your challenge, business context, and goals. We identify the root problem—not just symptoms.
Discovery & Diagnosis
What a Typical Consulting Project Looks Like
weeks
1 +2
Analysis & Strategy Development
3-6
We analyze your market position, competitive landscape, customer insights, and internal capabilities. We develop recommendations grounded in what will actually work for your business.
Recommendations & Implementation Planning
7-8
We present clear, prioritized recommendations with implementation roadmaps, resource requirements, and success metrics. You get actionable next steps, not theoretical frameworks.
Analysis & Strategy Development
9+
Unlike traditional consultants who disappear after the presentation, we can stay engaged to support execution—as project leaders, advisors, or hands-on partners.
consulting case study
Client: Longo's
We Helped Grocery giant longo's Slash E-Commerce Costs by 49%—Here’s How We Did It
Unlike hiring Hop Skip Marketing for ongoing execution or bringing on a full-time employee, marketing consulting gives you focused, expert guidance exactly when you need it, whether that's a one-time project or ongoing strategic support.
contine reading
We bring fresh eyes to your challenges without internal politics or biases
Objective, expert perspective
What to Expect from Hiring our Consulting Team
Specialized expertise
Access to senior marketers with deep B2B experience across multiple disciplines
Faster time to decision
We accelerate strategic decisions with proven frameworks and cross-industry insights
Recommendations designed to work in the real world, not just look good on paper
Practical, implementable solutions
Flexibility without overhead
Get the expertise you need when you need it, without full-time hiring costs
measurable outcomes
Clear deliverables, timelines, and success metrics from day one
- You're stuck on a major marketing decision
Selecting the right CRM, marketing automation platform, or e-commerce system requires deep knowledge to avoid costly mistakes - You need to solve a specific problem fast
Low lead quality, unclear positioning, or stalled growth require experienced problem-solvers who can diagnose the issue and recommend solutions - You're planning a major initiative
Product launches, rebrands, market expansion, or sales-marketing alignment projects benefit from strategic guidance - Your marketing isn't delivering ROI
When you're investing in marketing but not seeing returns, an objective assessment can identify what's working and what's not - You need strategic thinking without full-time overhead
Access senior-level marketing expertise for critical projects without the cost of a full-time hire
When to Hire a Marketing Consultant
Unlike hiring Hop Skip Marketing for ongoing execution or bringing on a full-time employee, marketing consulting gives you focused, expert guidance exactly when you need it, whether that's a one-time project or ongoing strategic support.
When Does Marketing Consulting Make Sense for Your Business?
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Yes, our team is based in Etobicoke, 15 minutes from Pearson airport and from downtown Toronto. We work with clients across Canada and the US, both in-person and remotely.
Deliverables vary by project but typically include strategic recommendations, implementation roadmaps, technology assessments, buyer personas, competitive analysis, positioning frameworks, or go-to-market plans. Everything is practical and actionable—designed to be implemented, not filed away.
A full-time hire costs $80K-$150K+ annually (plus benefits and overhead) and brings one person's perspective and skill set. With consulting, you get a team of senior marketers with 12+ years of experience each, access to specialized expertise when you need it, and no long-term employment commitment.
We specialize in B2B marketing and have deep experience in manufacturing, financial services, professional services, technology, and design and construction. Our cross-industry perspective helps us bring fresh insights to your specific challenges.
No. We work on a project basis or with month-to-month retainers. We believe in earning your business through results, not locking you into lengthy contracts.
It depends on the challenge. Some clients need us for a focused 4-6 week project (like selecting marketing technology or developing a launch plan). Others engage us for ongoing strategic support over several months. We're flexible and scope the work to match your specific needs and budget.
Marketing consultants focus on strategy, problem-solving, and decision-making. We help you figure out what to do and why. Agencies typically focus on execution—they implement campaigns, manage ads, or create content. At Hop Skip, we do both: we can consult on your strategy and execute it, or just provide strategic guidance if you have an in-house team.
Frequently Asked Questions About Marketing Consulting
Stephanie Brown | Principal, SCB Lifesciences Consulting
“The work Hop Skip delivered for my company branding was exceptional. Their creative vision brought the brand to life with innovative designs that captured our vision and identity ... this team’s talent and dedication was evident from the start!”
eva carron | Vice President of Information Technology, longo's
"[hop skip's] ability to blend rigorous market analysis with genuine empathy for our teams created a uniquely inclusive decision-making process ... our needs were thoroughly understood and strategically addressed. They acted as true partners."
