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When our HopSkip marketing directors get together, we compare notes across industries, from manufacturing and construction to professional services and tech. One thing is consistent: the gap between companies that think they’re doing a good job of covering the marketing basics and those that actually are keeps widening. What used to be nice-to-have is now […]

It’s a misconception that AI is only for large corporations. This myth stems from AI’s early adoption phase when the technology was nascent, and its implementation required significant investment. But the technology has advanced and the barriers to entry are low. In fact, numerous AI tools and platforms cater specifically to SMEs. 2026 will see […]

If you run a B2B company, you have almost certainly hired a consultant before. Maybe an accountant to clean up your books, a lawyer to paper a deal, an operations expert to fix a bottleneck. In those cases you knew, roughly, what good looked like. You could tell whether the work was sound, and you […]

What’s one of the most valuable business tools today? Having the right website platform is no longer just a convenience. It is an essential part of supporting sales, improving the customer experience, and helping your business grow. The right platform can streamline operations, strengthen client relationships, and open the door to new opportunities. But with […]

Is AI visibility a concern for B2B companies? Yes, but probably not in the way you think. Most leaders picture the risk as falling rankings or a shrinking traffic graph. The real shift is quieter than that, and it has more to do with where buyers form an opinion than with where they click. Your […]

What’s one of the most valuable business tools today? Having the right e-commerce platform is no longer just a convenience. It is an essential part of supporting sales, improving the customer experience, and helping your business grow. The right platform can streamline operations, strengthen client relationships, and open the door to new opportunities. But with […]

When people think about successful marketing campaigns, they often picture million dollar budgets, celebrity endorsements, or flashy Super Bowl commercials. While those elements can certainly attract attention, they are not what make a campaign successful. Some of the most memorable marketing campaigns have come from businesses that understood their audience, delivered a compelling message, and […]

Video is everywhere on social media, but do we need it in B2B marketing? It can be expensive and time-consuming to produce, not to mention difficult to get employees on camera, so here are our thoughts as a Canadian B2B marketing agency on using video for your marketing. Opportunities for video have been met with […]

Yes, Pinterest is a great tool for some B2B companies, driving sustained visibility and conversions over time. Sure, it is overshadowed by Facebook, TikTok, Instagram, and Snapchat, but its reach is well over half a billion monthly users worldwide, and recent surveys show that more marketers are turning to the platform as part of their […]

Even if you are extremely limited in what marketing you can do, the focus, consistency and analysis that results from having a strategy will improve the results you see this year.