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What’s one of the most valuable business tools today? Having the right e-commerce platform is no longer just a convenience. It is an essential part of supporting sales, improving the customer experience, and helping your business grow. The right platform can streamline operations, strengthen client relationships, and open the door to new opportunities. But with […]

Is AI visibility a concern for B2B companies? Yes, but probably not in the way you think. Most leaders picture the risk as falling rankings or a shrinking traffic graph. The real shift is quieter than that, and it has more to do with where buyers form an opinion than with where they click. Your […]

What’s one of the most valuable business tools today? Having the right e-commerce platform is no longer just a convenience. It is an essential part of supporting sales, improving the customer experience, and helping your business grow. The right platform can streamline operations, strengthen client relationships, and open the door to new opportunities. But with […]

When people think about successful marketing campaigns, they often picture million dollar budgets, celebrity endorsements, or flashy Super Bowl commercials. While those elements can certainly attract attention, they are not what make a campaign successful. Some of the most memorable marketing campaigns have come from businesses that understood their audience, delivered a compelling message, and […]

Video is everywhere on social media, but do we need it in B2B marketing? It can be expensive and time-consuming to produce, not to mention difficult to get employees on camera, so here are our thoughts as a Canadian B2B marketing agency on using video for your marketing. Opportunities for video have been met with […]

Yes, Pinterest is a great tool for some B2B companies, driving sustained visibility and conversions over time. Sure, it is overshadowed by Facebook, TikTok, Instagram, and Snapchat, but its reach is well over half a billion monthly users worldwide, and recent surveys show that more marketers are turning to the platform as part of their […]

When our Hop Skip marketing directors come together, we love to compare what we’re seeing across industries, from manufacturing and construction to professional services and tech. Right now, one thing is consistent: the gap between companies that think they’re marketing and those that actually are is getting wider. Here’s our updated B2B marketing scorecard for […]

Even if you are extremely limited in what marketing you can do, the focus, consistency and analysis that results from having a strategy will improve the results you see this year.

Small-to-mid-sized companies require multiple tactics in order to market effectively and generate results. In this blog post, we look at why you should consider integrated marketing and how your SMB can capitalize on this approach.

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries, and we really like the results we’ve seen. First and foremost, reels have reach, meaning that a lot of people see them. Unlike a regular post, they get […]