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After nearly two years of disruption due to COVID-19, 2022 promises a return to some staple marketing strategies alongside new, pandemic-inspired approaches. Looking ahead, these are the trends in B2B marketing we’re forecasting for the coming year. Content marketing Content, as they say, is king and not even a pandemic can change that. In 2022, […]

Welcome to our fifth and final installment in our social series. Last, but not least, we discuss Twitter and how to make the most of this platform for your B2B content marketing strategy. Twitter turned 15 years old in 2021, and aside from its longevity, what stands out about the platform is its continued reach. […]

When people think of social apps for business, LinkedIn is typically the first one that comes to mind—and for good reason. There are 55 million companies on LinkedIn, making it one of the most popular places to network with consumers, B2B prospects, and potential hires. With 722 million members, it’s not the biggest social network […]

In the span of about a year, Instagram has released a slew of new features that affect everything from how you post to how you interact to how you market on the platform. If you’ve fallen behind on the latest and greatest that the app has to offer, don’t worry. Our second instalment in our […]

Social media platforms exist in a state of constant change, which is great in terms of new features and a richer user experience, but it makes keeping up a real challenge. Our team is always comparing notes and leaning on one another when we just can’t find that thing that used to be there. Sound […]

Most B2B teams know that SEO stands for search engine optimization and that it has something to do with their website. What’s far less common is a current, working understanding of how SEO actually drives demand today, especially in a world of AI search, zero-click results, and increasingly picky buyers. The good news? You don’t […]

Sales, awareness, education… With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps especially for B2B companies. The numbers don’t lie. A full 71% of B2B marketers used video—and that doesn’t include livestreaming, according to Content Marketing Institute’s 2020 final report on B2B marketing. It’s ubiquitous, but is […]

Events have always been a crucial part of B2B marketing. We go to industry events for networking opportunities, information exchange, and connecting with potential buyers. The COVID-19 crisis made the traditional way of partaking in events—travelling, setting up a booth, and talking with as many people as possible—impossible, so we pivoted. Luckily, things have bounced […]

Understanding and anticipating your customers’ desires is crucial to the health of your business. Reviewing customer history and feedback gets you part of the way there but to build a marketing strategy with precision, you’ll need to be able to predict market trends. Always a mix of art, science, and luck, trend-casting has never been […]

Growth takes planning. For small- or medium-sized businesses, future-proofing can take a backseat to more imminent concerns, but ignoring the long-term health and relevance of your business is a grave mistake. Failure to anticipate trends, ignoring the warning signs, and refusing to innovate can sink your business. We all want to future-proof our businesses, especially […]