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Do you need help to develop and execute an effective marketing strategy for your B2B company? As a business owner, you know how important marketing is to the success of your business. Still, with so many other responsibilities, it can be challenging to devote the necessary time and resources required. Outsourcing is the secret to […]

Are you a skeptical buyer? Do you read reviews and do your research before buying something? Most of us do-even on a $20 Amazon purchase. It’s our new reality, and it’s just as prevalent in B2B as it is in B2C. In fact, a whopping 85% of Canadians say they are more likely to do […]

Increasingly, customers are opting to support businesses that take an ethical approach by prioritizing environmental issues and social justice. This style of profit-making, dubbed “conscious capitalism”, appeals to a widening segment of consumers who want to vote with their wallets for a better, more just world. The benefits to B2C companies are clear: businesses that […]

In Canada, family-owned enterprises (FOEs) account for more than 60 percent of the nation’s private sector and generate nearly half of the sector’s gross domestic product. Almost 7 million Canadians are employed with FOEs which comprise just under two-thirds of the entire private sector. These numbers provide a snapshot of just how integral family-owned businesses […]

It’s easy to imagine that you need a sales team or a marketing team. After all, both work towards generating leads and making sales. If your company doesn’t have both teams, you’re not alone—it’s much more typical for small and mid-sized B2Bs to have sales in place, but not marketing (or for the marketing tasks […]

Trade shows are a smart, strategic marketing tactic for many B2B companies. They’re an effective way to build brand awareness, engage customers, nurture leads, and drive sales. Over the course of the pandemic, trade shows have gone virtual or hybrid, but these “pale in comparison to face-to-face shows,” according to Trade Show Executive magazine. Why? […]

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with consumers. But is it right for your brand? TikTok is a video-based social media platform, originating in China, and launched globally in 2018. Since its inception, the app has developed more general […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” custom_margin=”50px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” max_height=”400px” sticky_enabled=”0″ align=”center” custom_margin=”||30px||false|false” global_module=”4079″ saved_tabs=”all”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] After nearly two years of disruption due to COVID-19, 2022 promises […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] When it comes to marketing, budget does not equal success. If it […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] Welcome to our fifth and final installment in our social […]