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Boost Your B2B Business: 5 Essential Factors When Choosing an E-Commerce Platform

What's a game-changing marketing tool right now? Having the right e-commerce platform isn't just a convenience—it's a must. The right platform can streamline operations, strengthen client relationships, and propel your business to new heights. But with a sea of...

Reels, Really?

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries and we really like the results we’ve seen. First and foremost, reels have reach, meaning that a lot of people see them....

AI strategy in B2B marketing for SMEs in 2024: A pivotal year for SMEs

It’s a misconception that AI is only for large corporations. This myth stems from AI's early adoption phase when the technology was nascent, and its implementation required significant investment. But the technology has advanced and the barriers to entry are low. In...

Boost Your B2B Marketing Strategy: Emotional Marketing

Unlock the power of emotional marketing in your B2B strategy with our insightful infographic. In the fast-paced business world, individuals ultimately make decisions, each driven by emotions, even in the professional realm. Discover how tapping into the human side of...

All in the family: Tips to ensure your family business survives for generations to come

All in the family: Tips to ensure your family business survives for generations to come

All Posts, Marketing Strategy

All In The Family: Tips to Ensure Your Family Business Survives for Generations to Come In Canada, family-owned enterprises (FOEs) account for more...

Here’s how to align your sales and marketing teams – and why you should

Here’s how to align your sales and marketing teams – and why you should

All Posts, Lead Generation, Marketing Strategy

It’s easy to imagine that you need a sales team or a marketing team. After all, both work towards generating leads and making sales. If your company...

It’s showtime: A creative–and cautious–return to B2B trade shows

It’s showtime: A creative–and cautious–return to B2B trade shows

All Posts, Lead Generation, Marketing Strategy

Trade shows are a smart, strategic marketing tactic for many B2B companies. They’re an effective way to build brand awareness, engage customers,...

TikTok: How B2B brands can leverage the platform

All Posts, Brand, Digital Marketing, Marketing Strategy

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with...

What’s hot in 2022: A look at what’s trending in B2B marketing

All Posts, Brand, Digital Marketing, Marketing Strategy

After nearly two years of disruption due to COVID-19, 2022 promises a return to some staple marketing strategies alongside new, pandemic-inspired...

A recipe for success: How to create a winning marketing campaign

All Posts, Brand, Digital Marketing

When it comes to marketing, budget does not equal success. If it did, every Super Bowl ad we’ve ever seen would be a touchdown. (Spoiler: They’re...

Social series: Primer on Twitter for business

Social series: Primer on Twitter for business

All Posts, Digital Marketing, Marketing Strategy

Welcome to our fifth and final installment in our social series. Last, but not least, we discuss Twitter and how to make the most of this platform...

Social series: Primer on LinkedIn for businesses and business professionals

Social series: Primer on LinkedIn for businesses and business professionals

All Posts, Digital Marketing, Marketing Strategy

When people think of social apps for business, LinkedIn is typically the first one that comes to mind—and for good reason. There are 55 million...

Social series: Primer on Pinterest for businesses

Social series: Primer on Pinterest for businesses

All Posts, Digital Marketing, Marketing Strategy

While often overshadowed by social media behemoths like Facebook and Instagram, Pinterest is a legitimate social media engagement tool for business...