Marketing Strategy

Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to connect with potential buyers. The COVID-19 crisis made the traditional way of partaking in events—travelling, setting up a booth, and talking with as many people as possible—impossible, so we pivioted. Luckily, things […]

If you’re looking for measurable results from your marketing effort, here are eight reasons why, for the same cost, you’ll get better results faster with an outsourced marketing agency, than with a single in-house hire or consultant.

The important number most small B2Bs aren’t tracking

If you want to stay in business, calculating your customer acquisition cost (CAC) is a good place to start. Tracking the cost to acquire a customer will help you understand the return on investment (ROI) of your marketing efforts, and give you the baseline data you need to improve. 

The importance of differentiation in your messaging 

Differentiation is the marketing strategy of differentiating your product or service from other competitors in the marketplace. Differentiation is crucial if you want to retain your customer base, generate repeat customers, or stay relevant over time—all of which are integral to your continued business success. Here’s how to differentiate your brand.

How to tell if your marketing is really working

Marketing can be complicated and costly if you don’t know what you should be doing. Fortunately, there are steps you can take that will give you a clear picture of what’s working and what’s not. Measuring the effectiveness of your marketing efforts through strategy, KPIs, and benchmarks will allow you to guide your marketing success moving forward.

Why emerging technology has us so excited about the future of marketing

While some trends may seem like elements of a sci-fi movie now, building them into future marketing strategies will be part of your competitive advantage. Here are three emerging technologies you should be keeping your eye on.

Unsure where to begin with your marketing? Look at your funnel

The marketing and sales landscape has changed drastically in the past 10 years, leaving most small businesses unsure of what they need to do to bring in more customers. Your marketing-and-sales funnel may have the answers you’ve been looking for.
 

How to align marketing strategy with corporate goals

It’s shocking how many companies don’t link marketing with corporate direction. Establishing a few straightforward priorities is one of the easiest and best ways to ensure marketing dollars are wisely spent.