Digital Marketing

Google’s May 2020 core update may be crushing your search rankings

Google’s latest major algorithm update has received a lot of criticism for how it’s adversely affected the search rankings of many websites. Find out what this update means for your business and what you should do if your ranking has been affected.

How we helped our clients plan, pivot and persevere

In response to Covid-19, we’ve had a few clients significantly change their operations—and in one case their product offering. Part of this work involved modifying the marketing strategy and tactics. Here are 5 initiatives we’ve had a hand in.

How to choose the best keywords for your B2B website

Showing up in search results is crucial to the success and survival of your business. Essential to your search rank is choosing and using the right keywords. In this article, we’ll teach you everything you need to know about these critical words and phrases.

When people need information, the­y Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.

Your company works hard to create relevant, resonant brand messaging. Regular brand messaging checkups can help you grow and prosper. Whether it’s new innovation, shift in industry trends, or creating your annual marketing plan a review of your brand messaging should be on your checklist. Let’s dig in further….

Today we’re feeling proup: Hop Skip Marketing was named leading agency on Clutch. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.

How does Google rank you, anyway? You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.

A new tool being used by marketers is sentiment analysis powered by AI. Here’s how B2Bs are using it.

Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?

This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it’s weak.