Digital Marketing

How does your 2020 marketing plan measure up?

As we look ahead to 2020, we’ve compiled a list of the top marketing trends we see supporting B2B growth in the new year. Like a B2B marketing scorecard, compare this list of tactics against your marketing plans for next year to see how they measure up.

How to choose the best keywords for your B2B website

Showing up in search results is crucial to the success and survival of your business. Essential to your search rank is choosing and using the right keywords. In this article, we’ll teach you everything you need to know about these critical words and phrases.

Here’s How to Get “Google” Right

When people need information, the­y Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.

Is your brand messaging in need of an update?

Your company works hard to create relevant, resonant brand messaging. Regular brand messaging checkups can help you grow and prosper. Whether it’s new innovation, shift in industry trends, or creating your annual marketing plan a review of your brand messaging should be on your checklist. Let’s dig in further….

How a 30-year-old manufacturer solved its market share problem

One of the most talked about challenges today in business is gaining market share. We shed some light on how we helped a manufacturer increase its existing market share and enter two completely new markets— resulting in bottom line growth, as well as the growth of their sales and customer service teams.

Hop Skip Marketing named leading agency on Clutch.co

Clutch.co recently named Hop Skip Marketing one of the leading digital marketing agencies in Canada. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.

How does Google rank you, anyway?

You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.

Why you should refresh your marketing annually

For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.

Ready or not, GDPR has come; here’s what Canadian B2B business owners need to know

Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?

Is your website’s performance holding you back?

This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it’s weak.