Brand

When’s the right time to add a marketer to your team? And what kind of ROI can you expect from that hire? While some small and mid-sized B2B businesses get by without marketing, it’s more common to see organizations using marketing to achieve growth, break into new markets, launch new offerings and remain competitive. This […]

Do you need help to develop and execute an effective marketing strategy for your B2B company? As a business owner, you know how important marketing is to the success of your business. Still, with so many other responsibilities, it can be challenging to devote the necessary time and resources required. Outsourcing is the secret to […]

Are you a skeptical buyer? Do you read reviews and do your research before buying something? Most of us do-even on a $20 Amazon purchase. It’s our new reality, and it’s just as prevalent in B2B as it is in B2C. In fact, a whopping 85% of Canadians say they are more likely to do […]

Increasingly, customers are opting to support businesses that take an ethical approach by prioritizing environmental issues and social justice. This style of profit-making, dubbed “conscious capitalism”, appeals to a widening segment of consumers who want to vote with their wallets for a better, more just world. The benefits to B2C companies are clear: businesses that […]

In Canada, family-owned enterprises (FOEs) account for more than 60 percent of the nation’s private sector and generate nearly half of the sector’s gross domestic product. Almost 7 million Canadians are employed with FOEs which comprise just under two-thirds of the entire private sector. These numbers provide a snapshot of just how integral family-owned businesses […]

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with consumers. But is it right for your brand? TikTok is a video-based social media platform, originating in China, and launched globally in 2018. Since its inception, the app has developed more general […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” custom_margin=”50px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” max_height=”400px” sticky_enabled=”0″ align=”center” custom_margin=”||30px||false|false” global_module=”4079″ saved_tabs=”all”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] After nearly two years of disruption due to COVID-19, 2022 promises […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] When it comes to marketing, budget does not equal success. If it […]

Sales, awareness, education… With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps especially for B2B companies. The numbers don’t lie. A full 71% of B2B marketers used video—and that doesn’t include livestreaming, according to Content Marketing Institute’s 2020 final report on B2B marketing. It’s ubiquitous, but is […]

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what would happen with our clients and […]