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Today we’re feeling proup: Hop Skip Marketing was named leading agency on Clutch. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.

How does Google rank you, anyway? You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.

A new tool being used by marketers is sentiment analysis powered by AI. Here’s how B2Bs are using it.

For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.

We believe that no matter the size of your shop or the services required, you can benefit from outsourcing your marketing. Here’s why.

Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?

This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it’s weak.

The facts don’t lie: B2Bs need to pay attention to their mobile traffic. Here are some of the latest stats and terminology you need to know.

wo ways you can enhance the security on your website. And some compelling reasons to do so.

Many organizations making their foray into a formal marketing program aren’t sure what to expect in the way of leads and ROI. What’s realistic? The answer lies in this simple formula.