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When your business needs deep understanding of human factors, turn to the robots

A new trend in marketing communications and market research is the use of sentiment analysis, powered by AI. Here’s the scoop on how B2Bs are putting this new technology to use.

Why you should refresh your marketing annually

For better or worse, the business world changes constantly. Your company goals shift from year to year. And your marketing strategy should change along with them. The same plan of attack just won’t work year-over-year, because every year you’re marketing a different version of your company to a different version of the marketplace.

The benefits of outsourcing your marketing

We believe that no matter the size of your shop or the services required, you can benefit from outsourcing your marketing. Here’s why.

Ready or not, GDPR has come; here’s what Canadian B2B business owners need to know

Just when you thought you were in the clear, you have four new letters to worry about. You’ve likely heard received several emails from other companies about GDPR compliance in the last month or so. But do you have you considered the impact it could have on your business?

Is your website’s performance holding you back?

This blog is a DIY starter kit for improving your SEO. We demystify the most common SEO terminology and give you our favourite free tools so you can see where your site is strong, and where it’s weak.

The truth about mobile-friendly websites in B2B

The facts don’t lie: B2Bs need to pay attention to their mobile traffic. Here are some of the latest stats and terminology you need to know.

2 website security basics every B2B should know

Two ways you can enhance the security on your website. And some compelling reasons to do so.

When will we see leads?

Many organizations making their foray into a formal marketing program aren’t sure what to expect in the way of leads and ROI. What’s realistic? The answer lies in this simple formula.

Why emerging technology has us so excited about the future of marketing

While some trends may seem like elements of a sci-fi movie now, building them into future marketing strategies will be part of your competitive advantage. Here are three emerging technologies you should be keeping your eye on.

Does investing in digital strategy pay off for small B2B businesses?

Today we are functioning in a world of commerce that puts mobile first, so if digital is not part of your B2B’s current marketing strategy, here’s what you need to know: