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Yes, Pinterest is a great tool for some B2B companies, driving sustained visibility and conversions over time. Sure, it is overshadowed by Facebook, TikTok, Instagram, and Snapchat, but its reach is well over half a billion monthly users worldwide, and recent surveys show that more marketers are turning to the platform as part of their […]

How does your marketing plan measure up?

As we look ahead to 2020, we’ve compiled a list of the top marketing trends we see supporting B2B growth in the new year. Like a B2B marketing scorecard, compare this list of tactics against your marketing plans for next year to see how they measure up.

4 reasons you can’t afford NOT to have a marketing strategy 2018

Even if you are extremely limited in what marketing you can do, the focus, consistency and analysis that results from having a strategy will improve the results you see this year.

The secret sauce for SMB marketing

Small-to-mid-sized companies require multiple tactics in order to market effectively and generate results. In this blog post, we look at why you should consider integrated marketing and how your SMB can capitalize on this approach.

What’s a game-changing marketing tool right now? Having the right e-commerce platform isn’t just a convenience—it’s a must. The right platform can streamline operations, strengthen client relationships, and propel your business to new heights. But with a sea of options out there, how do you find the one that’s perfect for your needs? This is […]

Is there a place for reels, a.k.a. short social media videos, in B2B? Over the last year, we’ve produced shorts for clients in a range of industries, and we really like the results we’ve seen. First and foremost, reels have reach, meaning that a lot of people see them. Unlike a regular post, they get […]

It’s a misconception that AI is only for large corporations. This myth stems from AI’s early adoption phase when the technology was nascent, and its implementation required significant investment. But the technology has advanced and the barriers to entry are low. In fact, numerous AI tools and platforms cater specifically to SMEs. 2024 will see […]

Unlock the power of emotional marketing in your B2B strategy with our insightful infographic. In the fast-paced business world, individuals ultimately make decisions, each driven by emotions, even in the professional realm. Discover how tapping into the human side of B2B interactions can resonate with target audiences, reminding us that we are all fundamentally human […]

When’s the right time to add a marketer to your team? And what kind of ROI can you expect from that hire? While some small and mid-sized B2B businesses get by without marketing, it’s more common to see organizations using marketing to achieve growth, break into new markets, launch new offerings and remain competitive. This […]

Curious about the game-changing potential of AI content generators? Discover the truth behind the hype and separate fact from fiction. Unleash the power of AI in your B2B marketing strategy and watch your business soar to new heights! Learn more with our infographic.