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How to choose the best keywords for your B2B website

Showing up in search results is crucial to the success and survival of your business. Essential to your search rank is choosing and using the right keywords. In this article, we’ll teach you everything you need to know about these critical words and phrases.

Why marketing should be part of your business plan for 2020

As you lay out your goals and budget for next year, ask yourself if you’ve properly accounted for a marketing strategy. Too often it’s one of the first line items slashed in a soft economy. The bottom line is a good marketing strategy will make you money. Take a closer look at how marketing works for B2B companies, and plan your forthcoming budgets accordingly.

The important number most small B2Bs aren’t tracking

If you want to stay in business, calculating your customer acquisition cost (CAC) is a good place to start. Tracking the cost to acquire a customer will help you understand the return on investment (ROI) of your marketing efforts, and give you the baseline data you need to improve. 

The importance of differentiation in your messaging 

Differentiation is the marketing strategy of differentiating your product or service from other competitors in the marketplace. Differentiation is crucial if you want to retain your customer base, generate repeat customers, or stay relevant over time—all of which are integral to your continued business success. Here’s how to differentiate your brand.

How to tell if your marketing is really working

Marketing can be complicated and costly if you don’t know what you should be doing. Fortunately, there are steps you can take that will give you a clear picture of what’s working and what’s not. Measuring the effectiveness of your marketing efforts through strategy, KPIs, and benchmarks will allow you to guide your marketing success moving forward.

Here’s How to Get “Google” Right

When people need information, the­y Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.

Hop Skip makes Clutch.co list as top marketing and advertising agency

At Hop Skip Marketing we’re not just a digital marketing agency, we’re a marketing consultant team. The difference might be subtle, but our approach is successful enough to have landed us top spot on the Clutch.co list for marketing and advertising agencies.

Want more leads? Try sales and marketing alignment

In B2B companies alignment between sales and marketing is a continuous process of growth, communication, and commitment that will generate high-quality leads and sales. We’ll walk you through the benefits of aligning the two departments in each of the six steps of the funnel and how to get your two teams working closer together.

Lead generation ideas for B2B tradeshows

When vendors spend thousands to have a booth at a marketing conference, they’ve got to bring their A-game. Here are the booths experiences we loved the most right now.

The ins & outs of brand architecture

Building your company’s brand architecture requires thought, research, and planning, but the results will serve your company’s—and your customers’—interests now and into the future. Here are the nuts and bolts of different brand structures and the importance of choosing the right one.