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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.6.6″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row admin_label=”row” _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] ROI: What is it and how to calculate it.   What metrics are you using to measure marketing performance? Are you tracking return on investment (ROI)? Marketing is […]

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what would happen with our clients and […]

Help for small businesses: A resource guide for Ontarians

The adoption of digital technologies is more important than ever for small businesses to compete in the current business climate. Digital Main Street offers three new programs to assist Ontario small businesses with their digital transformation. Check out our resource guide to learn more about these programs.

Google’s May 2020 core update may be crushing your search rankings

Google’s latest major algorithm update has received a lot of criticism for how it’s adversely affected the search rankings of many websites. Find out what this update means for your business and what you should do if your ranking has been affected.

How we helped our clients plan, pivot and persevere

In response to Covid-19, we’ve had a few clients significantly change their operations—and in one case their product offering. Part of this work involved modifying the marketing strategy and tactics. Here are 5 initiatives we’ve had a hand in.

If you’re looking for measurable results from your marketing effort, here are eight reasons why, for the same cost, you’ll get better results faster with an outsourced marketing agency, than with a single in-house hire or consultant.

Marketing dos and don’ts to weather a crisis

Marketing is more important than ever and your continued viability could depend on your ability to adjust—not abandon—your strategy. Here are four dos and don’ts to keep you on track for effective and appropriate crisis communications.

Hop Skip Marketing named top Canadian B2B company

We are proud to announce that, for the second year in a row, Hop Skip Marketing has been named a top B2B company in Canada in the advertising and marketing category by B2B market research firm Clutch.

How does your 2020 marketing plan measure up?

As we look ahead to 2020, we’ve compiled a list of the top marketing trends we see supporting B2B growth in the new year. Like a B2B marketing scorecard, compare this list of tactics against your marketing plans for next year to see how they measure up.