[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.24.2″ positioning=”none” vertical_offset_tablet=”-100px” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|desktop” custom_margin_tablet=”||||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” background_color=”#FFFFFF” background_enable_image=”off” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”25px” text_line_height=”1.3em” header_font=”|700|||||||” header_font_size=”46px” text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”et_body_layout”]
Humanscope: Planning Moves to Get Ahead of the Competition
Marketing Strategy Consulting
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout” min_height=”506.4px” custom_margin=”-29px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https://hopskipmarketing.com/wp-content/uploads/2025/04/humanscope-internal.webp” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”et_body_layout” alt=”Humanscope portfolio” title_text=”humanscope internal” hover_enabled=”0″ sticky_enabled=”0″ min_height=”613.6px”][/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”25px” text_line_height=”1.3em” header_font=”|700|||||||” header_text_color=”#5dc6d0″ header_font_size=”37px” custom_padding=”21px||||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”38px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]
Helping a design company get ahead of the competition with proactive, strategic marketing
Client overview
Humanscope is a product design and innovation company specializing in creating customized solutions for a variety of industries. By blending cutting-edge design with advanced engineering, they provide clients with innovative and practical products that solve real-world challenges. With a focus on design and manufacturing, Humanscope’s team wanted to elevate their marketing strategy to match their innovative product offerings.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”25px” text_line_height=”1.3em” header_font=”|700|||||||” header_text_color=”#5dc6d0″ header_font_size=”37px” custom_padding=”21px||0px||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”38px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]4 big challenges
Humanscope faced several challenges in their marketing efforts:
Articulating strengths:Humanscope knew they were stronger than their direct competitors but wanted to present this effectively in their marketing.
Lack of a marketing plan: As a small company, marketing responsibilities were handled ad hoc by engineers and designers. They lacked a proactive, strategic approach to marketing.
Inconsistent brand messaging: Their external communications did not fully align with their internal goals and services, resulting in missed opportunities to connect with potential clients.
Limited awareness: The company needed to increase visibility in their target markets and stand out from competitors.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”25px” text_line_height=”1.3em” header_font=”|700|||||||” header_text_color=”#5dc6d0″ header_font_size=”37px” custom_padding=”21px||||false|false” text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”38px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”et_body_layout”]
Solution
Hop Skip Marketing partnered with Humanscope to develop a comprehensive marketing strategy designed to address these challenges. We started with two workshops for information gathering, group decision making and brand development.
The Hop Skip team then thoroughly researched the industry and competitors, industry marketing opportunities, and developed buyer personas. We combined Humanscope’s goals and experience with our marketing expertise to craft a strategy their team (none of them marketers) would be able to implement, including:
- A content marketing plan aligned with their customer journey.
- Digital marketing strategies to enhance visibility and engagement.
- A product launch strategy to support future projects.
- Guidance for SEO optimization to improve search engine rankings.
- Key messages to add to the website to better speak to the target audience needs.
- New content, including case studies and blogs, to enhance thought leadership and credibility.
Execution
Clarifying the brand
We refreshed Humanscope’s messaging to clearly convey their expertise in design and manufacturing, emphasizing their unique value to target audiences such as entrepreneurs, project managers, and innovators.
Strategic content development
Key content, such as blogs and case studies, was outlined to position Humanscope as a thought leader in product innovation.
Focused campaigns
By narrowing marketing efforts to specific verticals and geographies, we helped Humanscope maximize impact with limited resources.
Results
Our practical and results-driven approach empowered Humanscope to transform their marketing efforts from reactive and scattered to proactive and strategic. With no single employee dedicated to marketing, their marketing effort must be focused and intentional in order to move them forward.
By aligning their brand messaging, increasing visibility, and providing a clear strategy that would set them apart from competitors, we equipped the small Humanscope team with the clarity and direction needed to support their growth plans.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_testimonial author=”Steve Copeland” job_title=”Principal” company_name=”Humanscope” portrait_url=”https://hopskipmarketing.com/wp-content/uploads/2024/12/steve-copeland.jpeg” quote_icon_color=”#5dc6d0″ portrait_width=”150px” portrait_height=”150px” use_icon_font_size=”on” icon_font_size=”53px” portrait_width_tablet=”” portrait_width_phone=”150px” portrait_width_last_edited=”on|phone” portrait_height_tablet=”” portrait_height_phone=”150px” portrait_height_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” body_font=”|300|||||||” body_text_color=”#353a40″ body_font_size=”24px” author_text_color=”#5dc6d0″ position_font=”||on||||||” position_text_color=”#5dc6d0″ company_font=”||on||||||” company_text_color=”#5dc6d0″ background_color=”#f0f3fa” custom_margin=”||||false|false” custom_padding=”87px|70px|70px|70px|false|true” hover_enabled=”0″ custom_css_testimonial_author=”margin-top: 10px;” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]“Using their fun and engaging workshops, Hop Skip Marketing gave us a new understanding of our own industry. They then combined our feedback with their marketing insight to devise a comprehensive marketing strategy for us that has helped us to generate new leads and increase our conversion. Retaining Hop Skip allowed us to benefit from their deep marketing experience while enabling us to focus on our core competencies of design and manufacturing.”
[/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”28px|||||” saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”25px” text_line_height=”1.3em” header_font=”|700|||||||” header_font_size=”46px” header_2_text_color=”#353a40″ header_2_font_size=”36px” text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”et_body_layout”]Case Studies
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Multiple sales records achieved by improving customer experience
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How a redesign future-proofed Marble Art for the next generation of owners and clients
[/et_pb_text][et_pb_text _builder_version=”4.17.2″ text_font=”|600|||||||” text_text_color=”#353a40″ text_font_size=”16px” text_letter_spacing=”1px” background_enable_color=”off” width=”88px” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” link_option_url=”/icapital-case-study” border_color_all=”#5dc6d0″ border_width_bottom=”3px” global_colors_info=”{}” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#eef400″ theme_builder_area=”et_body_layout”][/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px||26px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https://hopskipmarketing.com/wp-content/uploads/2022/09/Untitled-design-4.png” title_text=”Untitled design (6)” url=”/origin-and-cause-social-media-case-study/” align=”right” _builder_version=”4.17.2″ _module_preset=”default” custom_margin=”||20px||false|false” custom_padding=”|0px|||false|false” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https://hopskipmarketing.com/wp-content/uploads/2022/09/Untitled-design-6.png” theme_builder_area=”et_body_layout”][/et_pb_image][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”21px” text_line_height=”1.3em” header_text_color=”#353a40″ header_2_font=”|600|||||||” header_2_text_color=”#353a40″ header_2_font_size=”17px” header_2_line_height=”1.4em” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]Building a Brand on Social
What we did to take professional services firm Origin and Cause’s social media presence to new heights.
[/et_pb_text][et_pb_text _builder_version=”4.17.2″ text_font=”|600|||||||” text_text_color=”#353a40″ text_font_size=”16px” text_letter_spacing=”1px” background_enable_color=”off” width=”88px” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” link_option_url=”/icapital-case-study” border_color_all=”#5dc6d0″ border_width_bottom=”3px” global_colors_info=”{}” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#eef400″ theme_builder_area=”et_body_layout”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.17.2″ _module_preset=”default” custom_padding=”3px|||||” global_module=”3171″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px||26px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https://hopskipmarketing.com/wp-content/uploads/2022/01/ACM-Designs-Bob-Lake.jpg” alt=”ACM Designs” title_text=”ACM-Designs-logo-thumbnail_3″ url=”/acm-designs-case-study/” show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.17.2″ _module_preset=”default” custom_margin=”||37px||false|false” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https://hopskipmarketing.com/wp-content/uploads/2022/01/ACM-Designs-logo-thumbnail_3.png” theme_builder_area=”et_body_layout”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”21px” text_line_height=”1.3em” header_text_color=”#353a40″ header_2_font=”|600|||||||” header_2_text_color=”#353a40″ header_2_font_size=”17px” header_2_line_height=”1.4em” min_height=”14.6px” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”|||0px|false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]ACM Designs
How this new market entrant made a name for itself in Haliburton
[/et_pb_text][et_pb_text _builder_version=”4.17.2″ text_font=”|600|||||||” text_text_color=”#353a40″ text_font_size=”16px” text_letter_spacing=”1px” background_enable_color=”off” width=”88px” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” link_option_url=”/acm-designs-case-study/” border_color_all=”#5dc6d0″ border_width_bottom=”3px” global_colors_info=”{}” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#eef400″ theme_builder_area=”et_body_layout”][/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px||26px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https://hopskipmarketing.com/wp-content/uploads/2020/11/iCapital-Link_.jpg” title_text=”iCapital-Link-hover” url=”/icapital-case-study/” _builder_version=”4.17.2″ _module_preset=”default” width=”99.5%” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https://hopskipmarketing.com/wp-content/uploads/2020/11/iCapital-Link-hover.png” theme_builder_area=”et_body_layout”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”21px” text_line_height=”1.3em” header_text_color=”#353a40″ header_2_font=”|600|||||||” header_2_text_color=”#353a40″ header_2_font_size=”17px” header_2_line_height=”1.4em” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]iCapital
A dramatic brand transformation to boost lead generation
[/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_text_color=”#353a40″ text_font_size=”16px” text_letter_spacing=”1px” background_enable_color=”off” width=”88px” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” link_option_url=”/icapital-case-study” border_color_all=”#5dc6d0″ border_width_bottom=”3px” global_colors_info=”{}” border_color_bottom__hover_enabled=”on|hover” border_color_bottom__hover=”#eef400″ theme_builder_area=”et_body_layout”]Read more[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”26px||26px||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https://hopskipmarketing.com/wp-content/uploads/2020/12/Corelife-Casestudy-Image-link_.jpg” title_text=”Corelife-Casestudy-Image-link_” url=”/icapital-case-study/” _builder_version=”4.24.2″ _module_preset=”default” width=”99.5%” global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=”https://hopskipmarketing.com/wp-content/uploads/2020/12/Corelife-Casestudy-Image-link-hover_.jpg” theme_builder_area=”et_body_layout”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#353a40″ text_font_size=”21px” text_line_height=”1.3em” header_text_color=”#353a40″ header_2_font=”|600|||||||” header_2_text_color=”#353a40″ header_2_font_size=”17px” header_2_line_height=”1.4em” custom_margin=”10px|10px|0px|10px|false|true” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]Corelife Wellness
How we took this Oakville medical business from concept to thriving business
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