REINVENTING A WELL KNOWN LEADER FOR HER NEXT CHAPTER
Project Overview
BACK TO PORTFOLIO
- Brand strategy workshop
- Brand positioning
- Messaging development
- Website strategy and design
- Copywriting
- Visual identity
- Business cards
- Social media branding
- Newsletter design
- Domain and email support
WHAT WE DID
After years of serving as an Ontario MPP, Cabinet Minister, and respected community leader, Mitzie Hunter was ready to begin a new chapter. She was expanding into consulting, keynote speaking, and executive advisory services, but her existing brand no longer reflected where her career was heading.
Mitzie needed more than a new website or updated business cards. She needed a brand strategy that brought together decades of leadership experience into one clear, compelling story while positioning her for new opportunities.
Hop Skip Marketing partnered with Mitzie to guide her through a complete brand transformation, creating a modern identity that reflected both her experience and her vision for the future.
WHEN YOUR CAREER EVOLVES,
YOUR BRAND SHOULD TOO
While her experience was extensive, presenting it in a way that was clear and meaningful to prospective clients was a different challenge altogether.
The goal was to create a personal brand that felt authentic, communicated her unique value, and made it easy for organizations to understand how she could help them.
The strategy needed to:
- Clarify her service offering
- Position her as a trusted advisor and keynote speaker
- Create consistency across every touchpoint
- Develop a memorable visual identity
- Build a website that supported her next stage of growth
Rather than focusing on what Mitzie had done, we focused on where she was going.
The challenge
- Brand positioning
- Key messaging
- Brand personality
- Audience profiles
- Value proposition
- Brand voice
- Brand colours
- Design system
- Business cards
- Digital business cards
- Social media graphics
- Newsletter branding
Designed to support consulting, keynote speaking, and executive advisory services, the site communicates her expertise while making it easy for prospective clients to learn about her work and connect with confidence.
Our team also supported domain migration, email configuration, and user experience improvements to ensure every part of the launch reflected the same level of professionalism.
From strategy workshop to completed website and marketing collateral, the entire project was delivered in just 4 weeks.
A Website That Reflects the Brand
Above: we brought the new brand to life across digital and print assets.
The project delivered:
- A clearly defined personal brand
- Consistent messaging across every platform
- A modern website designed to support business growth
- Professional marketing collateral for speaking and consulting opportunities
- A cohesive visual identity across print and digital
- A complete brand transformation delivered in only 4 weeks
Most importantly, Mitzie gained a brand that gives prospective clients confidence while creating new opportunities to share her expertise as a consultant, advisor, and keynote speaker.
What was the result?
What Mitzie has to say ...
Mitzie Hunter, Founder, Advisor, Chief Strategist and Keynote Speaker
I enjoyed working with Liz and Moe at Hop Skip during a crucial time of transition. They captured exactly what I wanted to communicate as a keynote speaker and experienced consultant. They created my website, business cards, social media artwork, and brand identity, giving me everything I needed to present a professional and engaging brand experience.
