How Strategic Marketing Built a Predictable Growth Engine for a Label Printing Company
Project Overview
Lorpon Labels has been manufacturing high impact custom labels for more than 35 years. While the company had earned a strong reputation for quality, innovation, and customer service, its marketing had not evolved alongside the business.
When our partnership began in 2013, Lorpon did not have an internal marketing department. Their brand was more than 20 years old, their website was not generating qualified leads, and marketing efforts were largely focused on supporting existing customer relationships rather than attracting new business.
As Lorpon's outsourced marketing department, Hop Skip Marketing developed a long term marketing strategy focused on strengthening the brand, expanding into new industries, modernizing the customer experience, and building a sustainable lead generation engine that continues to support the company's growth today.
How our 12-year partnership began, and the marketing results we've generated for Lorpon Labels
BACK TO PORTFOLIO
- Multi year marketing strategy and planning
- Brand refresh
- Website strategy and digital transformation
- Search engine optimization
- Content marketing
- Social media marketing
- Email marketing
- Paid advertising
- Lead generation
- Sales and marketing alignment
- Customer experience improvements
- Events and trade shows
- Marketing analytics and reporting
WHAT WE DID
BUILDING A MARKETING FOUNDATION FOR LONG TERM GROWTH
As new opportunities emerged in industries such as food, beverage, healthcare, cannabis, and consumer packaged goods, the company needed a stronger marketing foundation that would support expansion into new markets while reinforcing its position as an industry leader.
The strategy needed to:
- Modernize the Lorpon brand
- Increase awareness in new markets
- Generate qualified leads
- Improve the digital customer experience
- Strengthen alignment between sales and marketing
- Build a scalable marketing program that could support long term growth
Rather than focusing on individual campaigns, we developed a comprehensive marketing strategy designed to evolve alongside the business.
The challenge
We began by modernizing Lorpon's brand to better reflect the innovation, quality, and expertise that customers experienced every day.
This included updating marketing materials, strengthening messaging, and creating a more consistent brand identity across every customer touchpoint.
The refreshed brand positioned Lorpon to compete confidently within existing markets while supporting expansion into new industries.
Building a Digital Marketing Engine
With a stronger brand foundation in place, we transformed Lorpon's digital presence into a lead generation tool.
Our work included:
- Website strategy and redesign
- Search engine optimization
- Industry focused landing pages
- Educational content
- Blog development
- Case studies
- Email marketing
- Social media marketing
- Paid advertising
Rather than relying on a single channel, we built an integrated marketing program that consistently attracts prospective customers throughout the buying journey.
Supporting Sales Through Better Marketing
Marketing became an extension of Lorpon's sales team.
Together, we developed campaigns that increased visibility within target industries while providing sales representatives with valuable content that educated buyers and built credibility before the first conversation.
This included ongoing content marketing, digital advertising, trade show support, promotional campaigns, customer communications, and sales enablement materials.
As the business evolved, so did the marketing strategy, ensuring every initiative continued supporting Lorpon's long term objectives.
What We Did
”The Hop Skip team have been the driving force behind the content creation and thought leadership at Lorpon. Through our discussions and brainstorming, we have developed ideas that come to life through articles, blog posts, and social media content. I never thought I would see leads coming in from social media, but that's exactly what started to happen."
