Launching a New Wellness Clinic With Confidence
Project Overview
Corelife Wellness approached Hop Skip Marketing before the business officially existed. The founders had a strong concept and a promising new treatment technology, but no name, brand, marketing infrastructure, or go-to-market strategy.
Our role was to help launch the company from the ground up, building a recognizable wellness brand, educating the market, and creating demand for a completely new type of pelvic floor treatment in Canada.
Corelife Wellness
- Marketing strategy
- Brand naming and identity
- Messaging and positioning
- Website design
- Clinic branding and collateral
- Customer experience strategy
- Social media marketing
- Content marketing
- Influencer and ambassador campaigns
- Print and digital advertising
- Direct mail marketing
- Patient education campaigns
- Marketing analytics and reporting
- Full-service marketing department support
WHAT WE DID
BACK TO PORTFOLIO
Launching a new brand is hard. Launching one around a stigmatized health issue is even harder.
Corelife Wellness was introducing an unfamiliar service into a sensitive and highly personal healthcare category: urinary incontinence treatment for women.
Their flagship offering, the BTL Emsella® chair, uses non-invasive electromagnetic stimulation to strengthen pelvic floor muscles, but because the technology was relatively new, market awareness was low.
The business faced several challenges:
To succeed, Corelife needed more than advertising. They needed a brand that felt approachable, empowering, and trustworthy.
Their flagship offering, the BTL Emsella® chair, uses non-invasive electromagnetic stimulation to strengthen pelvic floor muscles, but because the technology was relatively new, market awareness was low.
The business faced several challenges:
- No existing brand recognition
- No name or visual identity
- A need to educate consumers about both the condition and the treatment
- Sensitivity around discussing urinary incontinence publicly
- The pressure of launching a new clinic during the onset of COVID-19
To succeed, Corelife needed more than advertising. They needed a brand that felt approachable, empowering, and trustworthy.
The challenge
Hop Skip developed a comprehensive healthcare marketing strategy focused on three core pillars:
Brand Naming, Identity & Messaging
Before developing the visual brand, we facilitated a brand and naming workshop to define the company’s personality, positioning, and voice.
The brand direction emphasized:
After developing and testing multiple naming options, “Corelife Wellness” emerged as the strongest choice.
We then brought the brand to life through:
To differentiate Corelife from competitors, we used colourful visuals, illustrations, and line art instead of generic spa imagery or stock photography commonly used in the wellness industry.
- Brand development
- Awareness generation
- Customer experience
Before developing the visual brand, we facilitated a brand and naming workshop to define the company’s personality, positioning, and voice.
The brand direction emphasized:
- Femininity
- Empowerment
- Friendliness
- Approachability
- Professionalism without feeling overly clinical
After developing and testing multiple naming options, “Corelife Wellness” emerged as the strongest choice.
We then brought the brand to life through:
- Website design
- Clinic collateral
- Advertising creative
- Environmental branding within the clinic
To differentiate Corelife from competitors, we used colourful visuals, illustrations, and line art instead of generic spa imagery or stock photography commonly used in the wellness industry.
What We Did
Awareness & Patient Education Campaigns
Once the brand foundation was in place, we shifted focus toward awareness and education.
Marketing initiatives included:
The ambassador program played a particularly important role in building trust and normalizing conversations around pelvic floor health.
Once the brand foundation was in place, we shifted focus toward awareness and education.
Marketing initiatives included:
- Print, digital, and social media advertising
- Direct mail campaigns
- Social media strategy and management
- Blog content and educational marketing
- Podcast guest appearances
- Influencer partnerships
- Brand ambassador campaigns featuring real patient experiences
The ambassador program played a particularly important role in building trust and normalizing conversations around pelvic floor health.
Above: we brought the new brand to life across digital and print assets.
”We couldn't have been corelife wellness without hop skip marketing."
