LAUNCHING A MAJOR STUDIO TAKES MORE THAN A GRAND OPENING
Project Overview
BACK TO PORTFOLIO
- Go to market strategy
- Marketing planning
- Brand messaging workshop
- Website strategy and copywriting
- Search engine optimization
- Google Ads
- Content marketing
- Social media marketing
- Email marketing
- Business listings
- Google Analytics
- Marketing analytics and reporting
WHAT WE DID
Big Sky Studios was preparing to open one of Canada's largest purpose built film and television production facilities. With construction well underway and opening day approaching, the team was focused on building the business, hiring staff, and preparing operations.
Marketing was important, but with a small team already working at capacity, there wasn't time to develop a go to market strategy, build a new website, or create the marketing needed to introduce the studio to the industry.
Hop Skip Marketing partnered with Big Sky Studios to develop a strategic marketing plan and execute the initiatives needed to build awareness, establish credibility, and support future bookings before the doors officially opened.
BUILDING A MARKETING FOUNDATION BEFORE OPENING DAY
The team needed a professional marketing presence that would build credibility, help prospective clients discover the studio online, and generate awareness in an increasingly competitive production industry.
Working within a limited timeline and budget, the strategy needed to:
Position Big Sky Studios as a premier production facility
Increase online visibility
Build awareness before opening
Generate qualified inquiries
Create a marketing foundation that could grow with the business
Rather than focusing on individual campaigns, we developed a practical marketing strategy that would support both the launch and the studio's long term growth.
The challenge
- Website strategy
- Website copywriting
- Search engine optimization
- Google Ads
- Educational content
- Business listings
- Google Analytics
An email sign up program was also introduced, allowing Big Sky Studios to begin building a prospect database while establishing ongoing communication with potential clients.
Every initiative was designed to support the launch while continuing to deliver value long after the facility officially opened.
Supporting the Launch
The project delivered:
- A complete go to market strategy in just 2 weeks
- A modern website ready for launch
- Improved search visibility through search engine optimization
- An active social media presence
- Marketing systems to support future lead generation
- Analytics to measure ongoing performance
- A successful launch completed on schedule
Most importantly, Big Sky Studios was able to focus on opening one of Canada's largest film and television production studios while marketing continued moving forward behind the scenes.
What was the result?
What BIG SKY STUDIOS has to say ...
Jocelyn Mitchell, Director, Business Development and Marketing, Big Sky Studios
It was a pleasure to work with the Hop Skip Marketing team. Finding people we could trust to get our marketing done, and done right, was exactly what we needed so that we could focus on getting through construction and operations. When launch day came, our site looked great and our LinkedIn profile was active.
