Helping an Interior Design Firm Become One of Haliburton's Most Recognized Brands Through Community Event Marketing
Project Overview
ACM Designs had already established itself as a premium interior design firm, but standing out in a competitive regional market required more than traditional advertising. The team wanted to strengthen brand awareness, deepen community relationships, and create memorable experiences that reflected their creative personality.
As ACM Designs' outsourced marketing department, Hop Skip Marketing developed and executed a series of signature community events that generated excitement, earned media attention, and reinforced the firm's reputation as one of Haliburton's leading interior design companies.
ACM Designs
BACK TO PORTFOLIO
- Strategic event marketing planning
- Community engagement campaigns
- Contest development and management
- Social media marketing
- Paid digital advertising
- Website landing pages
- Direct mail campaigns
- Public relations and media outreach
- Local business partnership development
- Marketing department support
WHAT WE DID
CREATING EVENTS THAT PEOPLE WANTED TO TALK ABOUT
Each initiative was designed to achieve multiple objectives at once:
- Increase brand awareness
- Strengthen relationships with local businesses
- Grow social media engagement
- Generate positive media coverage
- Showcase ACM Designs' bold and creative personality
Rather than relying solely on traditional advertising, we focused on creating experiences that people genuinely wanted to participate in and share.
The challenge
Winter is one of Haliburton's busiest seasons, making it the perfect opportunity to connect with the community. We created the Helluva Hut Ice Hut Makeover Contest, inviting local residents to submit videos explaining why their fishing hut deserved a complete makeover.
To extend the campaign's reach, we partnered with local businesses to contribute materials, products, and expertise while community leaders participated as judges during a live Facebook event.
Hop Skip Marketing managed every aspect of the campaign, including:
- Contest strategy
- Landing page development
- Social media campaigns
- Digital advertising
- Direct mail
- Public relations
- Event signage
- Content creation
The campaign quickly became a highly anticipated community event that significantly increased engagement while strengthening ACM Designs' local presence.
Big Lobby Makeover
During the COVID 19 pandemic, many hospitality businesses faced significant challenges. ACM Designs wanted to give back to the community that had supported its growth while helping local accommodations refresh their guest experience.
Together, we launched the Big Lobby Makeover Contest, giving one local hospitality business the opportunity to win a $25,000 lobby transformation.
The campaign included:
- Contest branding
- Website landing page
- Social media promotion
- Community partnerships
- Online voting campaign
- Facebook Live winner announcement
The campaign generated thousands of votes from supporters around the world while earning coverage from local media and strengthening ACM Designs' reputation as a community-focused business.
What We Did
Participants booked one on one virtual consultations, with all proceeds donated to the Haliburton Highlands Health Services Foundation.
Built over a single weekend, the campaign included:
- Event strategy
- Landing page
- Online registration
- Social media promotion
- Email marketing
The event sold out within 24 hours and was repeated the following year after its overwhelming success.
Ask a Designer
100% top notch! Hop Skip Marketing put my growing design company on the map! I've seen my business grow exponentially during that time, due in no small part to their insightful, creative and strategic marketing efforts.
