Hop. Skip. Jump. with help

from our marketing consultants

Our experienced marketers take care of any type of marketing you need — soup to nuts

Looking for more leads or market share? We’re a turnkey marketing department that will take your business to new heights! Get the marketing support you need (a new website, digital ads, better brand messaging, video — or all of the above) lickety-split and done right. Too good to be true? Absolutely not. We’ve helped dozens of Canadian businesses grow.

Lead Nurturing
  • Email automation – nurture leads at their pace through auto-deploying emails, triggered based on action or time, that educate them about your offering and get them ready to buy
  • Sales + marketing alignment – improve how you’re nurturing leads, and close more sales with ongoing cross-function communication and reports
  • CRM (database) – if you aren’t tracking leads with CRM software, we can find and implement the best CRM for you. Even a simple, free CRM can make marketing and sales more efficient and effective 
  • Marketing + sales collateral – we’ll move more people from consideration to purchase by developing webinars, product magazine, articles and other enticing content
  • Demand generation – let’s build a targeted program that creates brand awareness and drives interest in your products or services
Digital Advertising
  • Website design – a well designed, modern web presence helps people find you, learn about what you’re selling, and moves them to speak with sales. We will write, design, and launch a site built for SEO (Google ranking), buyer nurturing and customer service
  • Website maintenance – having people find you on Google is largely driven by how well you maintain your site. We’ll keep it ship shape and looking like the George Clooney of websites (if that’s what you’re into) 
  • Social media – yes, you should be on social media — even if you’re selling the most esoteric of products. We’ll write and post for the company, and answer buyer and customer messages as they come in
  • Digital advertising – there are many types of digital ads, and we have our hands in them all. We’ll figure out the right type for you (if digital ads are needed) and report on the results
  • Video – buyers love video, particularly during the research phase. From explainers to 5-second video ads used to drive website traffic, we will script, produce, and deploy your new video, not to mention tell you how many people watched them last week!
Brand
  • Brand design – an outdated website will not help your sales — especially if your competitors are slick. If your brand is the equivalent of a devilled egg at a chic soiree, we’ll put our brand makeover artists to work (ask us to show you some of our shocking brand transformations)
  • Brand architecture – if you’re introducing new products or sister companies, or if customers are confused about your current setup, our team will tweak how your brands are presented so that buyers focus on what matters: buying!
  • Naming – business and product names matter — a lot. The name you choose should be informed by your budget, brand reputation and competition, among other factors. We’ll lead you through a painless process to select a great name, then take care of the legal and registration nitty gritty  
  • Product launch – from creative and messaging to ads and customer notices, there are many (often moving) parts to launching a product. You can trust our process to pull it off without a hitch
  • Market research – buyer feedback and opinions can save you thousands of dollars and years of wasted effort. Either working solo, or partnering with a research firm, we’ll devise and run the research project, then present the findings to you
  • Photography & videography – great photos and video drive sales. We’ve proven it for others and can do it for you, too. From bringing in the right vendor to loading the footage onto the website, we’ll take care of the entire process
Corporate
  • Templates – we’ll update or create any templates, digital or print, that you need (think email design, digital letterhead, e-signatures for the company)
  • Customer communication – great customer communication produces more word of mouth referrals and repeat purchases. Your Hop Skip marketers will ensure your customer communication is top notch
  • Employee communication – a happy workplace is made by happy employees. We’ll work with HR and management to ensure you’re taking care of employees as well as you are your customers
  • Employee survey – asking employees for their feedback and opinions is invaluable. We make this daunting task easy, and can top it off by planning townhall meetings to announce changes and new initiatives that come as a result of the survey findings 
  • Events – a well-run event (be they online or in-person) makes a big impact. Let’s mark your occasion (anniversary, sale, launch, new market entry) with an event. Best of all, you can leave the hard work to us
  • Corporate social responsibility – your parents told you to always do the right thing. Giving back is a big part of this and customers appreciate when you do it. Our Hop Skip team will come up with a great way for you to “give back.” Ask us about the fun and crazy social responsibility initiatives we’ve run
Lead Generation
  • Tradeshows – yes, for some companies, attending shows has a massive pay-off. We’ll work with the sales team to create a show experience (booth, materials, takeaway items, pre- and post-show communication — you name it) that will have you standing extra tall
  • Direct mail – true story: we’ve driven tens of thousands of dollars in business through mailers. Leave the details (writing, design, list selection, landing page and results tracking) to us and let’s see what business we can generate for you through direct mail
  • Out-of-home advertising – for some companies, billboards, bus ads and other “out of home” devices are powerful. Let’s discuss if this type of marketing is the right investment for you
  • Building signage – from internal wayfinding to simple name-on-the-building signs, we’ve developed nearly every type of building signage know to (wo)man. If visibility is an issue for you, we can fix it
  • Vehicle wraps – if you have corporate cars, let’s use them to effectively represent you. We’ll skip those tacky door stickers and get you a wrap that’s far more effective
  • Collateral – do you have collateral for all of the different points in the buyer’s journey, and for all of the people involved in buying decisions? We’ll map out the journey, commonly-asked questions and stakeholders for each stage, then produce collateral that will get people to the sale faster and more successfully 

We’re a remote agency with an on-site presence
(What does that mean for my business?)

We’re more affordable than other Toronto-based marketing consultants and we feel like a part of your team — not some outside consultant. How? We skip $$$$$ downtown office space in favour of having a weekly on-site (or these days on-Zoom) time with you. Our team stays connected thanks to the gods of digital technology. To them we say namaste and dhanyavad.

Pros of outsourcing your marketing

Hiring our team is about the same cost as a junior- or mid-level hire. Here’s how we differ:

Better Results, Faster

We can deliver better because we’ve done so this many times before, and have tools, templates, and vendors waiting in the wings.

Scaleable Marketing Resources

The amount of support required to deliver for you will change from year to year (you might need a new website this year, or have a major milestone next year). Our team scales up and down as needed so you don’t waste a single penny. Every 12 months we re-evaluate what’s needed. 

Years of Experience

A hire with limited experience needs a lot of guidance. Even if you can lead the marketing strategy, your time is precious. Hop Skip Marketing is like a hands-on CMO. Our years of experience and breadth of knowledge equip us to deliver strategy and execution — no hand-holding required. 

Pros of outsourcing marketing

Hiring our team is about the same cost as a junior- or mid-level hire. Here’s how we differ:

Better Results, Faster

We can deliver better because we’ve done so this many times before, and have tools, templates and vendors waiting in the wings.

Scaleable Marketing Resources

The amount of support required to deliver for you will change from year to year (you might need a new website this year, or have a major milestone next year). Our team scales up and down as needed so you don’t waste a single penny. Every 12 months we re-evaluate what’s needed. 

Years of Experience

A hire with limited experience needs a lot of guidance. Even if you can lead the marketing strategy, your time is precious. Hop Skip Marketing is like a hands-on CMO. Our years of experience and breadth of knowledge equip us to deliver strategy and execution — no hand-holding required. 

Swipe right? Swipe left?
(Are we the right fit for you?)

The principles of B2B marketing are industry-agnostic. We’ve delivered bottom-line growth for a wide range of companies. In fact, you’re better served by outside perspective.

 

These are our criteria for the best fit:

Your business is mature

You have no formal marketing function or senior marketing staff in place

You’re ready to invest 6%+ of gross revenue in marketing

Let’s discuss taking the leap

Book a 15-minute call to discuss results-based marketing for your business.