Case Studies

Humanscope

Empowering Humanscope with a comprehensive marketing strategy

Helping a design company get ahead of the competition with proactive, strategic marketing

Client overview

Humanscope is a product design and innovation company specializing in creating customized solutions for a variety of industries. By blending cutting-edge design with advanced engineering, they provide clients with innovative and practical products that solve real-world challenges. With a focus on design and manufacturing, Humanscope’s team wanted to elevate their marketing strategy to match their innovative product offerings.

4 big challenges

Humanscope faced several challenges in their marketing efforts:

Articulating strengths:Humanscope knew they were stronger than their direct competitors but wanted to present this effectively in their marketing.

Lack of a marketing plan: As a small company, marketing responsibilities were handled ad hoc by engineers and designers. They lacked a proactive, strategic approach to marketing.

Inconsistent brand messaging: Their external communications did not fully align with their internal goals and services, resulting in missed opportunities to connect with potential clients.

Limited awareness: The company needed to increase visibility in their target markets and stand out from competitors.

Solution

Hop Skip Marketing partnered with Humanscope to develop a comprehensive marketing strategy designed to address these challenges. We started with two workshops for information gathering, group decision making and brand development.

The Hop Skip team then thoroughly researched the industry and competitors, industry marketing opportunities, and developed buyer personas. We combined Humanscope’s goals and experience with our marketing expertise to craft a strategy their team (none of them marketers) would be able to implement, including:

A content marketing plan aligned with their customer journey.
Digital marketing strategies to enhance visibility and engagement.
A product launch strategy to support future projects.
Guidance for SEO optimization to improve search engine rankings.
Key messages to add to the website to better speak to the target audience needs.
New content, including case studies and blogs, to enhance thought leadership and credibility.

Execution

Clarifying the brand
We refreshed Humanscope’s messaging to clearly convey their expertise in design and manufacturing, emphasizing their unique value to target audiences such as entrepreneurs, project managers, and innovators.

Strategic content development
Key content, such as blogs and case studies, was outlined to position Humanscope as a thought leader in product innovation.

Focused campaigns
By narrowing marketing efforts to specific verticals and geographies, we helped Humanscope maximize impact with limited resources.

Results

Our practical and results-driven approach empowered Humanscope to transform their marketing efforts from reactive and scattered to proactive and strategic. With no single employee dedicated to marketing, their marketing effort must be focused and intentional in order to move them forward.

By aligning their brand messaging, increasing visibility, and providing a clear strategy that would set them apart from competitors, we equipped the small Humanscope team with the clarity and direction needed to support their growth plans.

“Using their fun and engaging workshops, Hop Skip Marketing gave us a new understanding of our own industry. They then combined our feedback with their marketing insight to devise a comprehensive marketing strategy for us that has helped us to generate new leads and increase our conversion. Retaining Hop Skip allowed us to benefit from their deep marketing experience while enabling us to focus on our core competencies of design and manufacturing.”

Steve Copeland

Principal, Humanscope