All Posts

Here’s How to Get “Google” Right

When people need information, the­y Google it. As B2Bs, we need to pay attention. The power of Google’s search function alone is awesome, but add to it other services like ads, alerts, and analytics, and you’ve got a toolkit that can either benefit or bury you—and the difference comes down to your marketing. Get up to speed on Google and learn how to harness its power.

Hop Skip makes Clutch.co list as top marketing and advertising agency

At Hop Skip Marketing we’re not just a digital marketing agency, we’re a marketing consultant team. The difference might be subtle, but our approach is successful enough to have landed us top spot on the Clutch.co list for marketing and advertising agencies.

Want more leads? Try sales and marketing alignment

In B2B companies alignment between sales and marketing is a continuous process of growth, communication, and commitment that will generate high-quality leads and sales. We’ll walk you through the benefits of aligning the two departments in each of the six steps of the funnel and how to get your two teams working closer together.

Lead generation ideas for B2B tradeshows

When vendors spend thousands to have a booth at a marketing conference, they’ve got to bring their A-game. Here are the booths experiences we loved the most right now.

The ins & outs of brand architecture

Building your company’s brand architecture requires thought, research, and planning, but the results will serve your company’s—and your customers’—interests now and into the future. Here are the nuts and bolts of different brand structures and the importance of choosing the right one.

Is your brand messaging in need of an update?

Your company works hard to create relevant, resonant brand messaging. Regular brand messaging checkups can help you grow and prosper. Whether it’s new innovation, shift in industry trends, or creating your annual marketing plan a review of your brand messaging should be on your checklist. Let’s dig in further….

How a 30-year-old manufacturer solved its market share problem

One of the most talked about challenges today in business is gaining market share. We shed some light on how we helped a manufacturer increase its existing market share and enter two completely new markets— resulting in bottom line growth, as well as the growth of their sales and customer service teams.

Why you should never choose between brand awareness and lead generation

Brand awareness and lead generation are often framed as competing imperatives. In fact, they are both necessary for healthy sales and growth. In this article, we’ll look at these concepts and explain how—and why—a sound strategy includes both brand awareness and lead generation.

Hop Skip Marketing named leading agency on Clutch.co

Clutch.co recently named Hop Skip Marketing one of the leading digital marketing agencies in Canada. It’s always nice to have our work recognized, but this is an extra-special acknowledgment.

How does Google rank you, anyway?

You don’t need a marketing diploma to know that where you place in a user’s search results matters. In fact, a full 95% of people click on the first listing Google serves them. This article will give you the basics to understand how Google ranks your site and how you can improve your position.