All Posts

When people think of social apps for business, LinkedIn is typically the first one that comes to mind—and for good reason. There are 55 million companies on LinkedIn, making it one of the most popular places to network with consumers, B2B prospects, and potential hires. With 722 million members, it’s not the biggest social network […]

In the span of about a year, Instagram has released a slew of new features that affect everything from how you post to how you interact to how you market on the platform. If you’ve fallen behind on the latest and greatest that the app has to offer, don’t worry. Our second instalment in our […]

Social media platforms exist in a state of constant change, which is great in terms of new features and a richer user experience, but it makes keeping up a real challenge. Our team is always comparing notes and leaning on one another when we just can’t find that thing that used to be there. Sound […]

Most B2B teams know that SEO stands for search engine optimization and that it has something to do with their website. What’s far less common is a current, working understanding of how SEO actually drives demand today, especially in a world of AI search, zero-click results, and increasingly picky buyers. The good news? You don’t […]

Sales, awareness, education… With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps especially for B2B companies. The numbers don’t lie. A full 71% of B2B marketers used video—and that doesn’t include livestreaming, according to Content Marketing Institute’s 2020 final report on B2B marketing. It’s ubiquitous, but is […]

Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to connect with potential buyers. The COVID-19 crisis made the traditional way of partaking in events—travelling, setting up a booth, and talking with as many people as possible—impossible, so we pivioted. Luckily, things […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.6.6″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row admin_label=”row” _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] ROI: What is it and how to calculate it.   What metrics are you using to measure marketing performance? Are you tracking return on investment (ROI)? Marketing is […]

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what would happen with our clients and […]