Lead Generation

Why marketing should be part of your business plan for 2020

As you lay out your goals and budget for next year, ask yourself if you’ve properly accounted for a marketing strategy. Too often it’s one of the first line items slashed in a soft economy. The bottom line is a good marketing strategy will make you money. Take a closer look at how marketing works for B2B companies, and plan your forthcoming budgets accordingly.

Hop Skip makes Clutch.co list as top marketing and advertising agency

At Hop Skip Marketing we’re not just a digital marketing agency, we’re a marketing consultant team. The difference might be subtle, but our approach is successful enough to have landed us top spot on the Clutch.co list for marketing and advertising agencies.

Want more leads? Try sales and marketing alignment

In B2B companies alignment between sales and marketing is a continuous process of growth, communication, and commitment that will generate high-quality leads and sales. We’ll walk you through the benefits of aligning the two departments in each of the six steps of the funnel and how to get your two teams working closer together.

Lead generation ideas for B2B tradeshows

When vendors spend thousands to have a booth at a marketing conference, they’ve got to bring their A-game. Here are the booths experiences we loved the most right now.

The ins & outs of brand architecture

Building your company’s brand architecture requires thought, research, and planning, but the results will serve your company’s—and your customers’—interests now and into the future. Here are the nuts and bolts of different brand structures and the importance of choosing the right one.

Why you should never choose between brand awareness and lead generation

Brand awareness and lead generation are often framed as competing imperatives. In fact, they are both necessary for healthy sales and growth. In this article, we’ll look at these concepts and explain how—and why—a sound strategy includes both brand awareness and lead generation.

When your business needs deep understanding of human factors, turn to the robots

A new trend in marketing communications and market research is the use of sentiment analysis, powered by AI. Here’s the scoop on how B2Bs are putting this new technology to use.

The benefits of outsourcing your marketing

We believe that no matter the size of your shop or the services required, you can benefit from outsourcing your marketing. Here’s why.

When will we see leads?

Many organizations making their foray into a formal marketing program aren’t sure what to expect in the way of leads and ROI. What’s realistic? The answer lies in this simple formula.

Does investing in digital strategy pay off for small B2B businesses?

Today we are functioning in a world of commerce that puts mobile first, so if digital is not part of your B2B’s current marketing strategy, here’s what you need to know: