Digital Marketing

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] While often overshadowed by social media behemoths like Facebook and Instagram, Pinterest […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] In the span of about a year, Instagram has released a slew […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”50px||||false|false” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” _builder_version=”4.21.0″ _dynamic_attributes=”src” _module_preset=”default” max_height=”400px” custom_margin=”||30px||false|false” global_colors_info=”{}” global_module=”4079″ theme_builder_area=”post_content”][/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”] Social media platforms exist in a state of constant change, which is […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.6.6″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row admin_label=”row” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”auto”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||”] Sales, awareness, education…   With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps especially for B2B companies. The numbers don’t lie. A full 71% of […]

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what would happen with our clients and […]

Help for small businesses: A resource guide for Ontarians

The adoption of digital technologies is more important than ever for small businesses to compete in the current business climate. Digital Main Street offers three new programs to assist Ontario small businesses with their digital transformation. Check out our resource guide to learn more about these programs.

Google’s May 2020 core update may be crushing your search rankings

Google’s latest major algorithm update has received a lot of criticism for how it’s adversely affected the search rankings of many websites. Find out what this update means for your business and what you should do if your ranking has been affected.

How we helped our clients plan, pivot and persevere

In response to Covid-19, we’ve had a few clients significantly change their operations—and in one case their product offering. Part of this work involved modifying the marketing strategy and tactics. Here are 5 initiatives we’ve had a hand in.