Welcome to our fifth and final installment in our social series. Last, but not least, we discuss Twitter and how to make the most of this platform...
Social series: Primer on Twitter for business
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Social series: Primer on LinkedIn for businesses and business professionals
When people think of social apps for business, LinkedIn is typically the first one that comes to mind—and for good reason. There are 55 million...
Social series: Primer on Pinterest for businesses
While often overshadowed by social media behemoths like Facebook and Instagram, Pinterest is a legitimate social media engagement tool for business...
Social series: Primer on Instagram for businesses
In the span of about a year, Instagram has released a slew of new features that affect everything from how you post to how you interact to how you...
Social series: Primer on Facebook for businesses
Social media platforms exist in a state of constant change, which is great in terms of new features and a richer user experience, but it makes...
The 4 branches of SEO and how it can make a difference for your business
These days, most of our clients know that SEO stands for search engine optimization and that it has something to do with their websites, but deep...
Leveraging Video for B2B Growth
Sales, awareness, education... With each passing year, video is an increasingly integral part of any marketing plan, including or perhaps...
How to Get a Bigger Bang with Virtual Events in 2021
Events have always been a crucial part of B2B marketing. We go to industry events for the networking opportunities, information exchange, and to...
6 Marketing Trends to Watch for in 2021
Understanding and anticipating your customers’ desires is crucial to the health of your business. Reviewing customer history and feedback gets you...
How Marketing Can Help You Future-Proof Your Business
Growth takes planning. For small- or medium-sized businesses, future-proofing can take a backseat to more imminent concerns, but ignoring the...
Measuring B2B Marketing Performance
ROI: What is it and how to calculate it. What metrics are you using to measure marketing performance? Are you tracking return on investment...
Move Over COVID-19 — It’s Time for Some Sunshine
There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some...
Digital Support for Ontario Small Businesses
Help for small businesses: A resource guide for Ontarians Covid-19 hasn’t been easy on Ontario small businesses, but we recently heard about a new...
Has Google’s May 2020 Algorithm Update Affected Your Website
Google’s May 2020 core update: What it is and what you need to know To read the online responses, you’d think that Google did something...
How We Helped Clients Pivot During the Pandemic
Rising above the chaos in times of crisis: How we helped our B2B clients plan, pivot and persevere These are unprecedented times that have been...