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TikTok: How B2B brands can leverage the platform

Initially associated with teen dance videos and youth culture, TikTok is capturing the attention of marketers as a legitimate space to engage with consumers. But is it right for your brand? TikTok is a video-based social media platform, originating in China, and...

What’s hot in 2022: A look at what’s trending in B2B marketing

After nearly two years of disruption due to COVID-19, 2022 promises a return to some staple marketing strategies alongside new, pandemic-inspired approaches. Looking ahead, these are the trends in B2B marketing we’re forecasting for the coming year. Content marketing...

A recipe for success: How to create a winning marketing campaign

When it comes to marketing, budget does not equal success. If it did, every Super Bowl ad we’ve ever seen would be a touchdown. (Spoiler: They’re not, and we can think of a few stinkers to prove it.) While success can be measured in many different ways, the best...

Social series: Primer on Twitter for business

Welcome to our fifth and final installment in our social series. Last, but not least, we discuss Twitter and how to make the most of this platform for your B2B content marketing strategy. Twitter turned 15 years old in 2021 and aside from its longevity, what stands...