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6 Marketing Trends to Watch for in 2021

Understanding and anticipating your customers’ desires is crucial to the health of your business. Reviewing customer history and feedback gets you part of the way there but to build a marketing strategy with precision, you’ll need to be able to predict market trends....

How Marketing Can Help You Future-Proof Your Business

Growth takes planning. For small- or medium-sized businesses, future-proofing can take a backseat to more imminent concerns, but ignoring the long-term health and relevance of your business is a grave mistake. Failure to anticipate trends, ignoring the warning signs,...

Measuring B2B Marketing Performance

ROI: What is it and how to calculate it.   What metrics are you using to measure marketing performance? Are you tracking return on investment (ROI)? Marketing is a revenue-generating function, so it’s critical to understand how well it’s contributing, and on a...

Move Over COVID-19 — It’s Time for Some Sunshine

There’s no denying that COVID-19 has dampened the excitement of summer but we’re happy to be able to interrupt pandemic groundhog day with some sunshine from the world of B2B. In late March when we were all isolating, at Hop Skip we were holding our breath to see what...